I opine

Collective Consuming Power! Dangling the Carrot…

Posted in economy by jaeminuf on September 8, 2008

(For the full, funnier 10 minute version, go to Carrotmob Makes It Rain from carrotmob on Vimeo.)

Environmental activism via consumerism: Carrotmob mobilizes the good people of San Francisco to shop en masse at a convenience store that agrees to spend 22% of the generated revenue on energy efficient retrofits to the store.

Wildly successful would be an understatement.

CBS5 Eye Witness News’s segment on the event.
(Note the lazy journalism.
Nearly all of the footage featured is from Carrotmob‘s youtube video.)

I raised my eyebrow at Carrotmob’s presentation of environmental activism via consumerism as if it were some radically new notion. Anyone older than a Millennial certainly remembers the impact had by The Body Shop and the environmental consumerist activism of the late 80s and early 90s. The really nice part about this Carrotmob effort, however, is that the impact was immediately evident and local. As they say, it’s a win-win situation.



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